Spertus Institute for Jewish Learning and Leadership

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Spertus Institute for Jewish Learning and Leadership

Annual Campaign Management

Giving Tree Associates started working with Spertus Institute in July of 2011. Spertus’ offerings span a continuum of adult interests, including: Accredited Masters and Doctoral degree programs in areas critical to the Jewish and wider communities and cutting-edge programming, grounded in Jewish wisdom and culture, such as films, speakers, seminars, and concerts. The absence of a Director of Development left the organization without a strategic annual campaign program or a manager to oversee its day-to-day fundraising activities. When Giving Tree ended its engagement in December of 2012, Spertus was equipped with a multi-faceted annual campaign strategy, a more proficient donor database and reporting system, a formalized process for coordinating the Trustee give and get Campaign and best practices in donor cultivation and stewardship.