Category: Guest Bloggers

With an increasing number of nonprofits and an evolving media landscape, competition for charitable funding has never been greater. For nonprofits to thrive, they need to break though the media clutter. They need to use creative marketing strategies that reach the right people with the right message at the right…

In my fourth and final blog post on printing and mailing tips, I will continue to discuss postage, an often overlooked, but important step in the process. Postage 7. As mentioned in Part I, postage can be a major expense in your print/mail project budget.  It is important maximize any…

There are many factors that can complicate a direct mail project.  In this blog series, I’ve offered nine tips and tools to ensure your next mail appeal process runs smoothly, delivers on time and remains within budget. In the first of these four posts, I will discuss design tips. Consider…

1. Your website contact form has gone silent. When’s the last time that someone contacted you through your website form? Or made a donation or purchase? Or subscribed to your newsletter? Set a calendar reminder to regularly test your contact form or other key parts of your website’s functionality. You may…

In this Internet age, even the guy on the corner hawking his wares has a website. But merely having a website is not enough. Even if you’ve invested a significant amount of time and resources into building a state of the art site, driving traffic and remaining relevant depends on…

In response to frequently discussed crises in leadership, nonprofit organizations seem to have a particular focus of late on leadership development. Millions of dollars are expended annually for training sessions, retreats, and various projects purporting to train volunteer and professional “leaders.” As one who has been both student and teacher…