Category: Major Gift Development

Thanks for tuning in to the third post in my series on major gift development. We started by defining the concept of a major gift and then moved on to the identification and qualification of major gift prospects. Now we are ready to tackle cultivation. Remember, cultivation is the process…

Last week I began a series on major gift development.  We started by defining the concept of a major gift and came up with a few guidelines: A major gift is generally set at a level that is equal to or greater than gifts made by the top 5% –…

The last 13 weeks have been devoted to a series on capital campaign development, but whether you tuned in to that conversation or not, you are likely to have been exposed to the concept of major gift development. I will soon begin a series on the development of an annual…