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With an increasing number of nonprofits and an evolving media landscape, competition for charitable funding has never been greater. For nonprofits to thrive, they need to break though the media clutter. They need to use creative marketing strategies that reach the right people with the right message at the right…
Shopping for a new donor database or fundraising CRM can be a trying experience. With so many vendors to choose from, it’s difficult to know which option is truly best for your organization. One way to help discern which software you should choose is to undergo a diligent self-examination of…
In my fourth and final blog post on printing and mailing tips, I will continue to discuss postage, an often overlooked, but important step in the process. Postage 7. As mentioned in Part I, postage can be a major expense in your print/mail project budget. It is important maximize any…
During Part III in this series will we discuss proofs and timelines: 5. Before you can complete your project timeline, be sure you understand the production time required. If a printer tells you a project will take 3 days, this generally begins when the final proofs are approved. It does…
Part two of this blog series discusses the preparation of files for the print/mail process. Preparing files for the printer One of the most important ways to keep your print/mail project on time and within budget is proper file preparation. Most printers prefer a print ready PDF file sent with…
There are many factors that can complicate a direct mail project. In this blog series, I’ve offered nine tips and tools to ensure your next mail appeal process runs smoothly, delivers on time and remains within budget. In the first of these four posts, I will discuss design tips. Consider…
Following completion of a capital campaign, many organizations choose to recognize their most generous contributors by including their name on a donor wall. As anyone who has designed a donor wall can attest, this can be quite a challenge. Some donors enjoy seeing their name on a wall, while others…
I commute about an hour and a half each day to and from our offices in suburban Chicago. I’m fortunate to live near an “El” subway station and have the choice between driving and taking the red line. Though they both take about the same amount of time, the experience…
1. Your website contact form has gone silent. When’s the last time that someone contacted you through your website form? Or made a donation or purchase? Or subscribed to your newsletter? Set a calendar reminder to regularly test your contact form or other key parts of your website’s functionality. You may…
Three years ago, I decided to make a radical career shift. After spending 15 years building and growing corporate organizations, I felt compelled to find a role with a larger social mission and impact. During my search, I learned about Camp Kesem, a unique organization that not only served an…
In this Internet age, even the guy on the corner hawking his wares has a website. But merely having a website is not enough. Even if you’ve invested a significant amount of time and resources into building a state of the art site, driving traffic and remaining relevant depends on…
In response to frequently discussed crises in leadership, nonprofit organizations seem to have a particular focus of late on leadership development. Millions of dollars are expended annually for training sessions, retreats, and various projects purporting to train volunteer and professional “leaders.” As one who has been both student and teacher…
