The Loyalty Program of the Nonprofit World
October 4, 2013 · Lizzy Sternberg and Lisa Sheridan · Fundraising 101 · 0 CommentsDonors are, in many ways, similar to consumers. Consumers often take a chance on a new product. When the product meets or exceeds their needs, they may purchase it again and again. Businesses offer incentives to lure in consumers and reward programs to keep them loyal, and large corporations spend millions of dollars a year.


