Successful nonprofits develop long-range strategic plans with clear goals and measurable objectives. During challenging economic times it is even more critical to evaluate and prioritize your growth strategy. In order to plan for your organization’s physical needs, it may be necessary to initiate a capital campaign.

Whether you are building a new facility or renovating your existing structure, Giving Tree works with you to develop a capital campaign strategy that aligns with your other fundraising efforts and integrates seamlessly with your annual campaign plans. We have extensive experience developing and executing capital campaigns and other second line campaigns.

Prior to launching a capital campaign you must clearly articulate the organization’s needs within a case statement. The case for giving will enable you to represent your future vision to potential donors and stakeholders, define the funding requirements necessary to meet those needs, and describe your plans for reaching these goals.

We work with your team to develop a feasibility study that assesses the potential fundraising capacity of your target donors. A typical feasibility study involves a series of interviews with current and past board members, current and past staff, donors, volunteers, clients and other community partners. The study will help determine how well your community understands the importance of the proposed capital improvements, and to what extent your organization can realistically achieve the financial targets necessary to execute the project in the expected period of time.

Giving Tree Associates partners with you to evaluate the best approach to accomplishing your funding needs. Giving Tree helps your nonprofit plan for and execute a capital campaign.

How Giving Tree can help manage your Capital Campaign: 

  • Developing a case statement and preparing frequently asked questions
  • Conducting feasibility studies and analyzing the results
  • Researching prospective donors
  • Identifying naming opportunities and other donor recognition tools
  • Building a donor stewardship program
  • Managing campaign budgets
  • Planning parlor meetings, groundbreaking and ribbon cutting ceremonies
  • Facilitating solicitation trainings

We understand the importance of launching a well-planned capital campaign. We work closely and collaboratively with you to meet your long term growth objectives.