Fundraising 101

"Building Your Brand" Recap

Hi everyone! Becca here. I’m taking over Amy’s blog this week because I was so inspired by our “Building Your Brand” Speaker Series session yesterday that I wanted to share my thoughts with you. You probably saw in Amy’s last blog post that Giving Tree Associates was looking forward to…
Fundraising 101

Brand New Thinking

You may have received an invitation to next week’s Speaker Series program, “Building Your Brand”. Why, you might ask, would a firm that specializes in fundraising, leadership development and strategic planning offer an afternoon dedicated to branding to its clients and prospective clients? This would be a reasonable question. And…
Fundraising 101

End of Summer Stewardship

For many non-profits, summer is a time when active donor work slows down. Donors and lay leaders may not be as available or accessible.  People travel, spend time with their children and families and take a break from work and volunteer responsibilities. The beginning of fall signifies a return to…
Fundraising 101

Don’t Judge a Book By Its Cover

I used to sit by the window at a previous job. Great seat – looking out on the world below – contemplating how the money I was raising was making a difference, and taking inspiration from these thoughts to write the next campaign piece. Every two weeks, the window cleaner…
Fundraising 101

Putting Together a Successful Auction

Many organizations offering large-scale fundraising events find that a silent auction nicely compliments their fundraising efforts. Do you ever wonder how all of those wonderful packages and prizes are organized and readied for bidding? Giving Tree’s client, IMD Guest House, will be hosting their Annual Golf Outing in two weeks.…
Fundraising 101

What’s in a Message?

Nearly every nonprofit organization solicits donors and prospective donors via some form of written communication – whether it’s a print direct mail letter, a newsletter or an e-blast. Many individuals receive all of these types of solicitations, from multiple organizations, on a regular basis. So what sets your communications apart…
Fundraising 101

2 Steps to Cleaner, Easier Data

I’ve been thinking a lot about databases recently. During the past two years, I’ve worked in dozens of databases, helped clients move away from multiple spreadsheets to one cohesive system, moved clients into their first database system, converted clients from one system to another and helped others restructure their systems…
Fundraising 101

Five Ways to Avoid Volunteer Mishaps

When a friend asks you to volunteer with her for a cause she cares about, you say yes. Or at least I did last week.  Though she had little information about the event or the organization – what tasks we were to perform, where exactly the funds went, or even…
Fundraising 101

Just How Organized Are You?

Whether planning an event, sending a direct mail appeal, or simply taking care of day-to-day business, getting organized should be the most important part of your day. We’re all guilty of forgetting to make a phone call or following up with a prospect from time to time, but the more significant errors…
Fundraising 101

Who is Behind You?

For the past eight months, I have helped my client, B’nai B’rith Beber Camp, raise money for their Annual Campaign for Scholarship. One of Beber Camp’s fundamental beliefs is that no child should be denied access to a summer experience based on financial need. The people I have met –…
Fundraising 101

Fundraising Time Management

The hardest part about our jobs is figuring out how to fit in everything we must accomplish.  When faced with lean budgets and even leaner professional teams, nonprofit development pros have a harder time than most trying to do get it all done without sacrificing their personal lives or feeling…
Fundraising 101

Planning for the Future

Definition: Endowment, specifically, is a gift of money or income producing property to an organization for general operating support or a specific purpose (such as research or scholarships). Generally, the endowed asset is kept intact and only the interest or earnings generated by it is consumed – 5% annually. An…
Fundraising 101

What is a Major Gift?

Major Gifts are the backbone of your campaign.  They fund new initiatives and keep your existing programs running. They also help identify individuals who are invested in the growth of the organization that you can continue to steward to increase their annual gift.  It is important that your organization has…